As the new year approached and we reevaluated our business goals for 2017, we decided to undergo a rebrand to match the quickly growing, industry-leading agency we have become. With this change came a new logo, corporate identity guide, and all new traditional and digital marketing collateral. “I feel the new identity matches the modern, nimble and award winning digital agency we will continue to be,” said Kat Falconieri, Art Director.
When asked about the new corporate identity, founder Nick Kraus says, “What I love most about the logo is the dark blue in the K. It represents an upward graph slope that matches the success of our agency and the clients we work with.” From there we designed a website that better represented all of our service offerings and the industries we work with. All of this was done because Kraus Marketing practices what they preach when it comes to branding.
A brand is the blueprint of your company. It represents what your audience, clients, employees, and managers think about your organization. It provides the unique differentiation between you and your competitors. After being in business for over ten years, we decided that it was time to rebrand to match our goals.
Kraus Marketing was founded to provide traditional and digital marketing solutions for small-large businesses. We focused on creating quality brands, responsive websites, and building awareness and leads for a variety of clients. Over time, our company and service offerings grew from one employee to 25 creative designers, digital marketing specialists, and account managers.
Take a look around our site and let us know what you think! We pride ourselves on the high-quality of work we provide for our retail, medical, product companies, B2B and real estate clients. Our team is skilled in branding, web design, social media, SEO, PPC, content writing, and graphic design. The team collaborates together to deliver creative results with a high ROI.
Have we motivated you to rebrand? Kraus Marketing is located in New York City and Morristown, NJ. We would love to discuss how we can modernize your brand. Contact us today to get started!