What skills do I need as a digital marketer to find a career in the NJ & NYC Market?

Many students wrongly think that graduating college will ensure a successful future. However, getting a great grade in class isn’t the only thing necessary for fostering your skills. For a successful post-graduate life, millennial’s are often tasked with becoming a jack-of-all-trades in their respective fields. Here we’ve compiled a list of 5 advanced skill-sets every college graduate should consider improving in.

Analytics

If you’re a data-minded individual, you’ll be a hot commodity. Businesses value the ability to think critically and analytically, which are skills that require engagement beyond that of completing a class assignment. People with great analytical skills are great at resolving problems and making decisions under difficult circumstances. Being able to read an SEO report in Google Analytics goes a long way when discussing how a campaign is doing when asked by clients. Don’t make the mistake of focusing on the grade of a course and instead take the opportunity to fine-tune this essential skill.

Technical Skills

Having the technical skills to use software such as Microsoft Office may seem like a no-brainer, but is actually quite important in your post-graduate career. You’ll need to find a way to quantify all of the data you review in your analytics, and the most-often used program businesses use is Excel. Less thought-of but equally important is learning basic coding, video production and/or photo editing. Competency in different areas can result in better communication across different teams.

Social Media

While many people use social networks in their personal lives, many people don’t actually know how to maintain them in businesses. However, businesses know that improving communication strategies is to add these networks. Research shows that 97% of marketers believe social media is important for businesses; and staying on the cutting edge of social media helps you to create trends in businesses—not follow it. Another important skill in the realm of social media, is understanding the advertising platforms on social media. If you can master that, you can run complete campaigns for clients.

Soft Skills

Being a great employee isn’t just what you know. Pay attention to the soft skills that matter in your work relationships. Communication skills, friendliness and flexibility make you a great coworker. Develop personal learning goals as a college graduate to ensure better out-of-class experiences. Foster these soft skills by joining different communities on campus to get the most of your college career.

Become An Excellent Writer

Writing is an essential job skill that shouldn’t be underestimated. The ability to express complex ideas, synthesize large amounts of information and advance logical arguments in a written format are still very valuable assets in the workplace. It is the primary basis upon which your work, learning and intellect will be judged.

Kraus Marketing is composed of a multicultural team that provides services in website development, design and digital marketing. To inquire about our services, please call us at (973) 998-5742, or contact us today at www.KrausMarketing.com.