Digital Marketing News

businessman holding pen with drawing of SEO concept

6 Common SEO Terms You Should Know

If you are just now getting your foot in the door of the SEO world, chances are there’s a lot of jargon going around that may seem foreign to you. Right off the bat, you may be asking yourself “well what is SEO?”.

Social Media

Top 5 MSP Marketing Tips

Top 5 MSP Marketing Tips  Make your marketing about yourself Unlike a VAR (Value Added Reseller), who focuses their marketing around their line of vendor products, it’s critical for MSP’s (Management Service…

PPC Company Shares AdWords Tips

Have you been trying and struggling to fully optimize a low-conversion-volume account in AdWords? As a PPC company, we specialize in crafting successful campaigns for our clients. We thought it would be…

Rebranding Kraus Marketing

As the new year approached and we reevaluated our business goals for 2017, we decided to undergo a rebrand to match the quickly growing, industry-leading agency we have become. With this change…
Google SEO

How to Improve Organic Search Results

Search engine optimization requires strategy, research, and proper white hat tactics to be successful. Something that is easily overlooked is the importance of engagement and click-through rates. We’ve created a list of…

Google

What are PWAs?

In the 1990s, the web experienced tremendous growth and an increase in popularity. However, screen time has shifted from the web to smartphone apps. Instead of using the web to connect with…

pinterest

Successful Pinterest Advertising

Pinterest is yet another social media platform advertisers are getting their feet wet in. There are a few tips for how to be successful in Pinterest advertising. Pinterest seems to be the…

The Language of Typography

The Language of Typography

Typography gives life, emotion and meaning to content. Make sure you’re using the right typography for your brand. Think back to when you first discovered WordArt on Microsoft Word. You spent hours…

AdWords Announces Big Changes

AdWords Announces Big Changes

Google has announced major changes coming to AdWords. At Google’s Performance Summit, the name coined for the combined AdWords and Analytics launch event, Google announced that a few changes will be made.…

How To Use SEO To Boost Your Business

How To Use SEO To Boost Your Business

A business’s online presence can greatly be built through becoming a part of the community. Local businesses are more prominent now more than ever before. According to an article on searchengineland.com, local…

Hiring a Senior SEO/PPC Manager!

Kraus Marketing is hiring for our New Jersey office! Kraus Marketing is growing and we are looking for an experienced and talented Senior SEO Manager to join our team. The SEO Manager…

Responsive Design Mobile Marketing Emails

Responsive Design

Responsive Design For Mobile Marketing Emails Responsive design is centered on enhanced usability for the consumer – the primary advantages of this in the email marketing world are considerably significant and numerous.…

PPC

Google AdWords Redesign

Google AdWords Interface Redesign The current AdWords interface is more than 15 years old; the search engine giant has finally made the decision to give AdWords a new look. The last interface…

Paid Search Trends, PPC NJ

Paid Search Trends

Top 3 Upcoming Paid Search Trends in 2016 As we all know, Google is constantly making changes to the search engine results pages (SERPs). Recently, right-rail ads are nowhere to be found,…

Google App Update

Google App Update

New Google App Update Includes Animations & Allows Users To Change Logo Colors According to a report that was recently published on 9to5google.com, the new Google App update will include new animations…

New Facebook Messenger Features Roll Out

Facebook Plans To Open Messenger To Publishers Next Month

Facebook will soon let publishers distribute content through Messenger Facebook Messenger will soon let publishers distribute their content automatically through the social network’s messaging service. Facebook plans to announce the move with a number of participating publishers in April…

E-commerce website design trends 2016 NJ

5 E-commerce Design Trends NJ

2016 E-commerce Website Design Trends For NJ Business Owners E-commerce website designs are constantly changing, and this is due to the demand from consumers for E-commerce services. Over the past few years,…

Achieving SEO Success In 2016

Here are some key factors to focus your SEO strategy towards in 2016. When it comes to SEO strategy, most businesses are lacking structure. Many businesses don’t have a digital marketing plan…

Blogging Benefits

6 Hidden Blogging Benefits

Did you know that there are several hidden blogging benefits that you probably overlooked? In a previous entry, we discussed the many blogging benefits that your company can gain. As any one…
Inbound Marketing

Inbound Marketing Methodology

What is the best way to turn strangers into clients and clients into brand ambassadors? Inbound Marketing. Inbound marketing is the most effective way for a brand to do business online. In…

Resume Mistakes

6 Common Resume Mistakes

These resume mistakes may be holding you back from your dream job! The search for a great job has changed over the years. The competition has risen, especially in the marketing industry.…
Humanizing Your Brand

Humanizing Your Brand

Today, humanizing your brand is a requirement, not an option if you want success. Here is a riddle for you. What do business owners, corporate stakeholders, employees, customers and followers all have…

verizon logo

Verizon Also Rebrands Themselves.

Unlike Google’s new logo, Verizon’s new logo seems to be lacking… everything. On Friday, we talked about the new Google logo that is more responsive for smart phones and tablets. This is…

Internships

Why Should I Apply for Internships?

Internships offer many benefits and opportunities to college students. College is the gateway for opportunities. Students learn the skills required for their future careers, network and learn important life lessons along the…
301 and 302 redirects

What are 301 and 302 Redirects?

301 and 302 redirects are important so make sure you know the difference! You won’t believe how many SEO specialists and web designers are still unfamiliar with 301 and 302 redirects. It…

call-only ads

What are Call-Only Ads?

The call-only ads are leading to conversions! It’s time to revamp your PPC strategy! Our search habits have changed. Mobile searches have exceeded desktop searches. According to a study by Google, 74%…

Intern

How to Succeed As An Intern

Don’t Worry! Your Internship won’t be that bad. When looking for an internship for the summer, I found that it was more difficult and stressful than applying to college. Writing cover letter…
Blogging

A Guide to Blogging Basics

Blogging has become an essential component to your business. Blogging has gained popularity and momentum amongst businesses over the past few years. Blogging is a popular media platform that allows many to…

what is public relations

What is Public Relations?

Public Relations is a critical touch point in order to spread brand awareness, build loyalty, drive marketing and increase sales. Public Relations is a practice that more companies are dedicating departments around.…