Do you want to receive a 3800% ROI? Email marketing is the key towards connecting with your audience at a low cost. However, despite your best efforts to write a killer subject line and body copy, sometimes the result is not what you expected or anticipated. As a digital marketing agency, we thought we would provide some helpful email marketing tips.
- Personalize your copy. If you want your emails to be fun to read instead of something that is automatically deleted, do not write in a corporate voice. You should aim to write your copy in a personal manner that really addresses your subscribers as people. Provide useful information that helps them solve problems in their lives. Another helpful tip is to put your name in the from address, it will automatically provide a more personal touch to your emails.
- Create powerful subject lines. The first thing that your audience will see upon receiving an email from you is the subject line. It is your make or break moment in which people will be deciding upon whether they will read the email, delete it, or even mark it as spam. A powerful subject line makes your subscribers curious about what is inside the email, it possesses numbers, and oftentimes is simple.
- Captivate your email list. Why are you sending emails? Most likely you want to captivate your audience to continue through the sales funnel. In order to do this, you will need to keep the emails short and ask your audience questions. Don’t be afraid to let your personality shine through in emails. You want to connect with your audience and captivate them enough to provide valuable information and receive business.
Curious about implementing an email marketing strategy? Kraus Marketing specializes in digital marketing, SEO, and PPC. Please contact us today to learn how we can help you create an effective email marketing plan.