Digital marketing is constantly growing and evolving. More and more businesses are continuing to see the potential and benefit of utilizing digital marketing to promote their products and services. We’ve rounded up a few digital marketing trends you can expect to see in 2017.
- Artificial intelligence will be widespread. 2016 saw new artificial intelligence mechanisms being utilized on a variety of platforms. This year, AI will be key to creating effective digital marketing campaigns. AI has the capability to improve marketers’ efforts with predictive analysis, which will ultimately increase value to consumers.
- Measurement is more important. The success of any marketing campaign can only be found through data analysis. Measurement is key in digital marketing, as it helps marketers create brand experiences that are accurate and yield high ROIs.
- Digital video takes center stage. Video continues to develop from 2016 and its popularity is only increasing. It is one of the fastest growing aspects of digital marketing and provides brands with creative opportunities to market themselves. There are a wide range of video capabilities that marketers can choose from including live streaming, 360-degree, and virtual reality.
- Social media brings the focus back to engaging. One of social media’s primary benefit is engaging with consumers. However, with the innovations in social networks’ ad platforms, 2016’s focus was on creating successful advertising campaigns on social media. This year, we are expecting to see the focus being brought back to engaging with consumers.
Are you curious about how to implement these digital marketing trends in your business? Kraus Marketing specializes in SEO and Social Media Marketing. We serve companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online.