Digital Marketing Agency Shares Digital Marketing Strategy

Digital Marketing Agency Shares Digital Marketing Strategy

Digital Marketing Agency Shares Digital Marketing Strategy 2121 1414 Kraus Marketing

As the first quarter of 2017 wraps up, we thought it would be best to share some digital marketing strategies for the second quarter. As a digital marketing agency, we are well-versed in helping our clients create, establish, and implement digital marketing strategies.

Before we provide concrete tips, it is important that you understand what exactly a digital strategy is. The strategy can encompass everything from SEO to social media to PPC to content marketing. There are so many moving pieces involved with digital marketing. In order for your efforts to be successful, it is important to craft a winning strategy. This strategy will help you achieve your marketing goals.

Living in the world of digital marketing, we understand the difference between a digital marketing strategy and campaign. However, we do recognize that this knowledge is due to working in this industry. The difference between the strategy and the campaign is that the campaign helps you achieve your strategy, but you need a strategy to define the campaign.

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Since you have the basic understanding of what a digital marketing strategy is, these tips will make a lot more sense.

Determine your target audience. The first step towards crafting an award-winning digital marketing strategy is to determine your target audience. After all, you cannot market your product, services, or company if you do not know who you are targeting. The best way to do this is to research and interview prospective people to design your target audience.

Pinpoint your goals. What are your business goals for 2017 and beyond? Marketing goals play a key role in reaching business goals. It is important to set measurable goals so that you can determine the success of your strategy.

Analyze your current digital marketing mix. Before creating a digital marketing strategy, you will need to analyze your current digital marketing tools. What channels are you active in? Clearly defining those tools will help you craft a digital marketing strategy that incorporates the channels that you already use.

Review your owned media. Owned media is digital marketing channels that you own. This can be your website, blog posts, and social media profiles. The content on your owned media channels describes and represents your brand. It helps to drive action and turn leads into clients. No matter your goals, owned media needs to be considered in your digital marketing strategy.

We are a full-service digital marketing agency looking to take your campaign or project from concept to finished product, assuring no detail is overlooked along the way.

To plan ahead for the next quarter, you should analyze and evaluate your existing content. Determine how well certain types of content do and see if you can incorporate high-quality, lead generating content in your new strategy.

From there, you can see if you can expand your content into different sectors that you are not exploring now. To do this, look back at your target audience and see what websites they visit, what content they search for, and what questions they need help answering. After gathering all of that information you are ready to create a content plan.

Review your paid media. Paid media is channels that you put ad spend behind to garner more exposure. This can be PPC campaigns, social media advertisements, and sponsored posts. Analyze the channels in which you are placing money behind to see if the deserve that spend. If a particular avenue does not work for your organization, feel free to drop it. Focus your efforts on the channels that produce the highest quality results for your organization.

Review your earned media. Earned media is any press coverage, inbound links, social media shares that your business has received through word-of-mouth. Evaluate the quality of exposure you are receiving. This will enable you to create a strategy to help you receive a higher amount of earned media leads.

Craft the strategy. Now that you have done your research and analyzed differed channels that you currently use, you have all the tools needed to craft a digital marketing strategy. The strategy should include a list of action items to help you achieve your goals.

Are you curious about how to implement these digital marketing strategies in your business? Kraus Marketing specializes in SEO and Social Media Marketing. We serve companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online.

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