Best Digital Marketing Strategies for Your Company Shared by a Digital Marketing Agency

Best Digital Marketing Strategies for Your Company Shared by a Digital Marketing Agency

Best Digital Marketing Strategies for Your Company Shared by a Digital Marketing Agency 960 639 Kraus Marketing

In the ever-changing world of digital marketing, there are a few key pillars, among them are SEO/PPC, social media, and content marketing. We are experienced in all aspects of digital marketing and utilize the best strategies. We’ll let you in on some of our Kraus secrets and tell you our favorite strategies to use in digital marketing campaigns.

  • Optimize your website’s navigation. Did you know that people leave websites in less than 20 seconds? If your website is easy to navigate, provides value, and loads quickly, you can convince people to stay on your site for longer. Part of ensuring site visitors to stay and browse your site is including an effective navigation path. Conduct keyword research to determine what people search for when looking for content related to your product, brand, and industry. This way you can build relevant landing pages.
  • Conduct an audience evaluation. Before writing any content, it is important to develop buyer personas. Ask yourself who you are targeting? What do they like to do in their spare time? What information do they want to know? How old are they? What stage in their career are they in? The more information you develop about potential buyers, the better. This will help in the content development process as you clearly know who you are writing for.
  • Effective social media profiles. Are your social profiles optimized? If you are using social media to promote your business, you might as well make sure that it is optimized for effectiveness. Do you have updated hours, a website, address, and phone number shared on your profile? Are your pages categorized correctly? Have people shared reviews about your business? Do you have a profile and cover photo that is representative of your company? All of these aspects are crucial to creating an effective social media profile.

We can’t tell you all of our secrets! Contact us today to learn how we can utilize the best digital marketing strategies for you!

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