3 Social Media Trends Essential to Your Marketing Strategy
If you’re developing a marketing strategy, breaking into social media is a must. The question then becomes; what is the best way to develop a strategy that is effective in this arena? As a digital marketing agency, we’re here to guide you and help uncover some of the trends essential to your brands marketing strategy.
- Video Content Takes Over
There is no denying the intense rate at which video content took over social media. Scroll down your feed on any social media platform and the chances of you coming across a video are extremely high. Audiences are now consuming most of their media through visual storytelling. There has been a dramatic shift away from traditional blogging with less and less individuals willing to take the time to read an article on social media.
By transitioning to the production of video content you’re giving your brand the chance to stand out from the competition. If you want to break into the video arena, create content that is high-quality, creative, and engaging. With so much content out there, you must find a way to capture the audience’s attention in the first few seconds. If you accomplish this, you have them hooked.
- Personalized content
Don’t fall into the trap of putting out content for the sake of putting out content. As a digital marketing agency, we can’t stress enough, the importance of putting out quality, personalized content. Audiences tend to react more positively to advertisers that take the time to produce content that is specific to their brand. Keep this in mind when producing your marketing strategy. With such an oversaturation of content floating around online, it is not enough to post content and hope for the best.
If you show that you care about your brand through your content, your audience will believe that you are just as likely to care about them. Avoid constantly reposting generic content and try something new on occasion. If it doesn’t work, you can learn from it and further enhance your marketing strategy.
- Optimize outreach
As with all things in life, it is important not to put all your eggs in one basket when developing your social media marketing strategy. While it may seem appealing to focus all your marketing efforts on say, Facebook, this is a vital mistake. Optimizing your outreach is an essential component to developing a strong, well-rounded social media presence. It gives you the opportunity to connect with multiple different audience across multiple different platforms.
By producing content for multiple mediums, you save yourself the trouble of being backed into a corner. This means that if something significant happens on one platform that aims to impact your marketing strategy negatively, you can temporarily focus your efforts elsewhere. This does not mean that every platform is right for you. Take time to research your options, and allow yourself some trial and error.
Are you curious about the changing world of social media and search engine optimization? Kraus Marketing specializes in digital marketing, SEO, and social media. We help companies in the tristate area create and implement successful digital marketing campaigns. Contact us today to learn how we can help you.