Law Firm Branding Tips

Law Firm Branding Tips

Law Firm Branding Tips 2110 1421 Kraus Marketing

As a law firm, you most likely want to be portrayed as professional, educated, and experienced. However, is your current branding reflecting this? Law firm branding needs to go beyond the logo. For years, it was common practice to simply name the firm after the partners and branding efforts were not considered.

Did you know that although clients typically hire individual attorneys within a law firm, that firm’s brand is an important factor in their process to select that attorney? It is crucial that you invest in your brand. The process is in-depth and requires time spent to ensure that the branding is aligned with your goals for the firm.

As a digital marketing branding agency, we thought it would be best to share some of our best practice tips for branding law firms.

Understand your clients. Before going any further in the branding process, you need to take the time to understand your clients. Conduct a target market analysis to get an in-depth look into prospective clients. One tip for this process is to create buyer personas. These profiles will help you delve deeper into the prospects and gather information such as where they look to find out about your services. This will ultimately help you reach an increased understanding of your target market.

Step beyond the visual identity. We mentioned above that law firm branding needs to go beyond the logo. Any design aspect is part of the visual identity of the brand. If you decide to undergo a branding process, you will need to develop your law firm’s brand personality, tone of voice, and overall brand message.

Try not to overthink everything. The best branding is often the simplest. The goal for the branding efforts should be to establish your law firm as a professional practice and differentiate it from competitors. Simplify as much as possible to ensure that your target audience understands your firm and its brand message.

Stand out from the sea of law firms. It is no secret that there are numerous law firms in any given area. In order to gain and retain clients, you will need to stand out from the crowd. This can be accomplished through unique branding.

Craft design guidelines. Now that you have developed a strong brand for your law firm, you need to showcase it! This can be done through crafting a set of design guidelines to ensure that everyone is utilizing the material correctly.

Do you want to revamp your branding? Kraus Marketing specializes in branding law firms. We conduct in-depth interviews to understand your firm. Afterwards, our team of creative designers and copywriters work to create a brand that represents the direction you want your law firm to go in. Contact our team for more information.

    Kraus Marketing
    Loading...