Branding Agency Discusses Popular Logos

Branding Agency Discusses Popular Logos

Branding Agency Discusses Popular Logos 2121 1414 Kraus Marketing

In one day we are exposed to over 5,000 ad messages. Out of all the messages, there are a few logos that are so memorable that you do not need to see the brand name. As we recently redesigned our logo, we thought it would be fun to take a look at some of the most popular logos in our culture and point out some hidden symbols.

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  • Baskin Robbins. Who doesn’t love ice cream? The Baskin Robbins logo is bright, fun, and has a hidden message. Have you ever noticed the different colors in the B & R? Well, it symbolizes 31, the number of flavors that the ice cream company has.
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  • Toyota. Have you ever wondered what the Toyota logo symbolizes? It represents three hearts: the heart of the customer, product, and technological progress.
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  • FedEx. The FedEx logo is another logo that has a hidden message in it. It might take a while for you to notice it, however, once you do, it will be impossible not to see it. Pay close attention to the space between the E and the x. You might notice an arrow in the white space. It is symbolic of FedEx’s outlook for the future.
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  • Amazon. You might have noticed the arrow between a and z in the Amazon logo. This is representative of two things. The first is that it is a smile, which is indicative of Amazon’s promise to making customers happy. The second is that it connects a and z, which signifies that Amazon has a variety of items that they sell.
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  • Tostitos. Have you ever noticed two figures enjoying chips while eating Tostitos? If you look close enough you should notice that the two t’s in the middle are sharing a chip over a bowl of salsa on the i. Take a closer look and you will notice it!

Do you want to revamp your branding? Kraus Marketing specializes in corporate branding. We conduct in-depth interviews to understand your company. Afterwards, our team of creative designers and copywriters work to create a brand that represents the direction you want your company to go in. Contact our team for more information.

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