Brand Strategy & Brand Identity
The bottom line is that your business or organization needs a brand. Without one, it is hard to create any type of advertising or messaging. A brand consists of things like your logo, colors, fonts, voice, taglines, and more. A compelling brand differentiates your organization from competitors in the same industry. Your brand provides a memorable and emotional connection with your target audience. It is the foundation for every traditional and digital marketing campaign you move forward with. Now ask yourself, is your brand reflective of your organization?
In order to create a memorable brand, you’ll need to understand your target audience. When you began your business, who were you intending to reach and why? What is important to your audience? Why do they love your products or need your services? Next, you have to determine where your business is at internally. Where do you expect the company to be in five years? What is the value that you bring to clients? How do you want your audience to perceive you? Finally, you need to evaluate how competitors brand themselves. What makes their brand distinctive? What do you need to do to stand out from them?